Last Days
Digital Campaign
Jose Cuervo
Role: Art Director / Designer
After winning the pitch to lead the creative on Proximo's family of spirits, our first task was breathing life back into their iconic label of tequila, Jose Cuervo. "Tomorrow is Overrated," was the big idea and 'Last days' was some of the first major work produced for the brand. The idea stretched over TV, social, print, and everything in between.
