Title Release (Launch Digital)
Role: Art Director/Designer
For the 2018 iteration of one of the top selling sports games on any console, we decided to take Kyrie Irving (This years cover player.) and highlight his elaborate handshakes that he is well known for. To support the TV spot titled "Handshakes," we also designed illustrations and a breakdown poster that showed you how to shake hands with Kyrie Irving. I don't always shake hands with Kyrie, but the next time I do, I'll be ready.