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Talon 1000

Integrated Campaign

Honda Powersports

Role: Associate Creative Director
Project: When announcing their first sport side-by-side, Honda chose to differentiate themselves from the uber-aggressive category (Polaris RZR) by focusing on the relationship between driver, passenger and the joy they’ll share riding. This emotional theme is summarized by the campaign line “Life is Better SXS”.
Live Valve Website
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